This rainy Friday night I headed to Dallas to attend the opening party of the newly expanded Free People store in Northpark Mall. From a distance I recognized the store instantly. With its light wash woods and bohemian sparkly interior, I knew it was Free People. It reminded me of the Free People on 5th Avenue in NY, and like the Manhattan location, now includes a shoe section, and an expanded intimates section.
I was immediately drawn to everything velvety and embellished, but felt uncomfortable actually picking anything up… Usually at Free People I’m instantly confronted by people in amazing outfits who great and talk with me. Once, at the old location, I talked with two sales associates for 20 minutes! They weren’t bothered at all about the fact that I just bought one $20 cami, and we’re thrilled to order another color for me!
The new location had the opposite vibe. The sales associates only seemed interested in people who had armfuls of clothes or shoes. The only two people who spoke to me (on the 2 separate trips I made that night) was the woman who was hired to do makeup for the event, and another customer!
Though I swoon over Free People clothing, and I whole-heartedly believe that in a week when the store is empty and the staff is less stressed that my shopping experience would be much better, but tonight was all wrong.
Also: am I the only one that thinks you should hand out some sort of coupon to the people who bothered showing up on a busy Friday night? Either way – look how nice the lighting in the food court was!